Pickup in-store, also known as Click & Collect is a hybrid form of eCommerce that allows customers to order a product online and personally pick it up in-store. It combines the convenience of online shopping, the comfort of collecting goods in-store, and the efficiency of bringing the product home.
1. Click & Collect has a Growth of Over 100% in 2020.
Even though in-store pickup existed before Covid-19, the pandemic influenced a staggering 106.9% increase in the use of this service throughout 2020 in the Adria region.
Some predictions indicate that the use of Click & Collect will continue to grow at a pace of 15% annually.
2. More than half of consumers used Click & Collect services more than 6 times in the past year
According to Raidiant's BOPIS (Buy Online Pickup In-Store) report for 2021, 56% of respondents used in-store pickup six or more times, with 8.2% using it more than 20 times. This indicates that customers often opt for Click & Collect as their preferred delivery method.
3. 45% of consumers consider Click-and-collect a significant option when making a purchase.
A study conducted by Forrester Consulting revealed that nearly half of consumers stated that it is important for them to shop online and then pick up their products in a retail store. From a business perspective, the option of in-store pickup also contributes to strengthening the overall omnichannel strategy of the retailer.
4. 50% of customers cite convenience as the reason for preferring in-store pickup.
The three main reasons customers prefer Click & Collect are convenience, avoiding waiting in the store, and saving time. Other motivating factors include price and delivery time, safety, and even weather.
5. 70% of customers say that Click & Collect enhances their shopping experience.
The majority of respondents (70%) in the National Retail Federation study believe that in-store pickup has improved their shopping experience.
6. 41% of customers purchase one or two items during pickup at the store
In the RIS report for 2021, 41% of retailers stated that the average Click & Collect order increased by one to two items during pickup. Additionally, 24% of retailers mentioned that the average order size increased by five items or more.
In the RIS report for 2021, 41% of retailers stated that the average Click & Collect order increased by one to two items during pickup. Additionally, 24% of retailers mentioned that the average order size increased by five items or more.
The Click & Collect service will allow you to blur the boundaries between the online storefront and the physical store. This is a trend that persists, and its proper implementation will help increase store traffic and boost sales.
With more online retailers including it as a delivery option, keep your business caught up. Solutions like NB SHOP provide features that allow you to fully manage online sales, as well as integrate the Click & Collect option.
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